Today’s Saturday Vintage Ad is for Jif Peanut Butter.

It just melts in your mouth–better than any other peanut butter you’ve ever tasted.”

I grew up loving Jif peanut butter.  When I was a kid its slogan was “choosy Mom’s choose Jif”, (and I think it still is).  I was very adamant that my own Mom be choosy by getting us all Jif peanut butter.

It’s been more than a decade since I have opted for Jif peanut butter.  They didn’t seem to jump on the “ingredients: peanuts” wagon and I always thought they were really causing a nutritional conflict of interest for all the moms and kids out there.

I like this old ad; however.

Especially because it describes itself as “terr-r-riff”.

Does this mean dogs like it, too, or did a dog write the ad?

Where did the Jif dog go?

Jif might be interested in bringing back the dog, and getting rid of the choosy moms campaign.

What do you think?

Image from Docinla.


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