Today’s Saturday Vintage Ad is for Jif Peanut Butter.

It just melts in your mouth–better than any other peanut butter you’ve ever tasted.”

I grew up loving Jif peanut butter.  When I was a kid its slogan was “choosy Mom’s choose Jif”, (and I think it still is).  I was very adamant that my own Mom be choosy by getting us all Jif peanut butter.

It’s been more than a decade since I have opted for Jif peanut butter.  They didn’t seem to jump on the “ingredients: peanuts” wagon and I always thought they were really causing a nutritional conflict of interest for all the moms and kids out there.

I like this old ad; however.

Especially because it describes itself as “terr-r-riff”.

Does this mean dogs like it, too, or did a dog write the ad?

Where did the Jif dog go?

Jif might be interested in bringing back the dog, and getting rid of the choosy moms campaign.

What do you think?

Image from Docinla.



It’s Saturday!

Time to take a look at an old vintage ad.

Today’s ad:

Lucky Strikes.

The cigarette choice of Mad Men (although, they are really smoking herbals), and people who want to avoid overeating.

Here reads the ad:

Is this you five years from now?  When tempted to over-indulge, reach for a Lucky instead!”

Can you imagine this ad being ran today?  Smoking for health!  Smoking for improved self-control!

It seems silly, and very outdated, but I have a hunch this approach to weight management is still very prevalent.

Whether you start smoking to control your weight, or do not quit for fear of weight gain, both do not actually deal with the anxiety of being in situations where you are tempted to eat more than you need.

Notice the ad uses the phrase, “When you are tempted to over-indulge“, and not, “If you are tempted to over-indulge“.  The ad gets you to think that you are unable to resist tempting food and will certainly overeat any chance you get.  You need their product to prevent your problem from getting out of hand (which basically means getting fat).  There are many people whose overeating has gotten out of hand, and their lives are conflicted over it, but it does not look like it has.  They haven’t put on weight.  Should they still pick up some Lucky’s?

You are always in control of your eating and contrary to this very inflated (but cute) ad, you don’t need any special products in between meals to prove this to yourself.

You don’t need cigarettes, gum, diet sodas, candies–all you need is belief in yourself to eat in a way that nourishes you, is enough for you, and that makes you feel great (in fact, if you cannot get to your next meal without any of these things, maybe you are not eating enough).

But you do need a fantastic green swimming suit with sunny yellow shoes for your next pool outing.


Nice touch, Lucky.

What do you think about using products to keep yourself from eating?  Do you find them really necessary or do you simply enjoy the taste and comfort they bring in between meals?

Leave a comment if you like!

Image from Society Pages.


Today’s vintage Saturday ad is for Life Savers (circa 1957) and apparently, eating them keeps you slim!

Of course, not really.

Reads the ad:

Shirley Smikin’s lost her sleek appeal.  She never stops eating from meal to meal.

Slim Sally Hayes stays light on her feet.  She makes Life Savers her ‘tween meal treat.

Let’s break this down:

Shirley is unattractive because she eats in between meals. At one point she was pretty, but her higher weight took that feature away.  Since she weighs more than Sally, and since she never stops eating in between meals, we assume she must eat the entire box of cookies, but maybe she just eats one or two, very slowly throughout the day.  Shirley looks pretty happy with her choice, but the boys behind her look very concerned.  Poor, Shirley.

Sally is light because she snacks on candy in between meals, which is better than cookies, we are told.  What we are not told is if she ever stops eating Life Savers.  Maybe, like Shirley, she can’t stop eating them and goes through a whole pack every afternoon, but that is not our concern.  We’re just glad she is light on her feet.  Good girl, Sally.  The boys behind her seem impressed, so we are, too.

This ad is really silly.  It basically says that as long as you do not get fat from your snacks, no matter what they are, you will be an attractive person, and that is what matters.  It’s possible Shirley’s higher weight has nothing to do with her eating cookies and it’s possible that Sally starves herself or binges and purges, but that information doesn’t really sell candy (also, why are the girls’ weights that big of a deal?  Why are they compared with each other at all?).

The ad also doesn’t address why the girls are eating, or if they even need a snack.  We don’t know enough about either girl, what the rest of their meals look like and what their history is with dieting, starving or bingeing.

There is always more than what meets the eye.

And this is very peculiar, and maybe of most mystery–we don’t know just how the boy in the background managed such a quick wardrobe change between his review of each girl’s snack.

Perhaps he skipped eating this afternoon in favor of a smashing deal at Montgomery Ward?

Now who is to be admired the most?


Image from Media Cache.


I like to go back in time on Saturdays and admire (and completely pick apart) old vintage ads.

Here is one from Nut Shelf (by The Kelling Nut Co. of Chicago), and it’s for canned party nuts with big and bold the following statements:

King Size Value!  King Size Goodness!  King Size Pleasure!

Wow!  Get me some, and fast!

Actually.  Don’t.  Nuts give me a bit of a stomach ache and I find them extremely hard to moderate, so I try to not get my “king size pleasure” from a can of nuts.

However, it is worth noting how we have been trained to believe that the more food there is around, either at a party, or even at a somber event, the better.  We think, “Of course this event will be a hit, look at all this food!

I suppose that for people who do not have  an abundant access to every kind of food imaginable (like most do in the U.S.), seeing and being around alot of food might be exciting.  It may be worth celebrating the opportunity to be in the same room with lots and lots of things to eat and, of course, that is OK.

But the reality is most of us are getting together to celebrate birthdays, or reunions, graduations, or weddings, new jobs, retirements, anniversaries or babies and even though food is usually around, it is the above things (specifically, the people we share them with) that provide us real and lasting, value, goodness and pleasure.

Of course food offers goodness and pleasure, and of course it is perfectly acceptable to celebrate food simply because it’s amazing, but food is only the confetti at a great party (or when you are simply eating alone).  It complements and tastes great and keeps us full until the next meal, but it is not all we need to have a good time and even if there was only a little to go around, we can still have a king-sized, valuable, good,  and pleasurable experience.

Does that feel unfortunate or does it open the doors to enjoy more of the social events you attend?

Leave a comment to share your thoughts on this issue!


Special Note: I searched the Internet for more information on Nut Shelf, by The Kelling Nut Co. of Chicago, and didn’t find much.  I found some old advertisements (for sale), but not too much on the actual business.  If you are familiar with the brand, please let me know!


Image from Flickr.

SATURDAY VINTAGE AD: Does Laughter Help Shed Pounds?

Here is an old advertisement touting Marmola tablets as the secret to weight-loss without any of the agonizing behavior changes such as eating less and exercising.  The ad itself contains very little information about what Marmola actually is or how it works but it does offer its readers hope that they can lose weight by just popping a pill into their mouths.

I did a little research on Marmola and it seems it was a popular drug in the early 1900’s containing grains of desiccated thyroid, laxatives and several other ingredients (that I’m uncertain of but the ad states are found on each pill package).  The combination of ingredients indeed helped some people lose a bit of weight, but mostly proved to be ineffective and useless, and for a handful, dangerous to the point of death.  It was ordered to be removed from all market shelves by the Supreme Court within a few decades of its debut.

What struck me about this ad was how it grabs the reader’s attention so fantastically–“Fat Girl Laughs and Grows Slim”.  Wow!  If all we needed was more laughter to reduce weight we could have ended our current obesity epidemic a long time ago.  Evenings filled with stand-up comedy, cartoon books, clown performances and practical jokes could have saved us all from too much fat and kept us entertained.  Not a bad deal.

But that is not what Marmola was really advocating.  Marmola’s purpose was to manipulate hormones, specifically an under-active thyroid, allowing an overweight person to return to their natural, slimmer self effortlessly–“Without Starvation Diets, or Back-Breaking, Bending and Rolling Exercises” (I will need to do further research on the term “rolling exercises”).  The ad implies that your thyroid-correcting experience will be easy and enjoyable (provided you use Marmola’s product), so much, that you might even find yourself laughing off unwanted weight.

While it is true that an under-active thyroid may be a big part of your excess weight, it is not true that simply popping a pill will correct all of the habits that contribute to excess weight over a lifetime.  If you routinely eat too much with an underactive thyroid, you will likely eat too much after it has been regulated and you will still find yourself weighing more than your body naturally prefers.  It’s fantastical thinking to believe years and years of habitual overeating will be put to a halt after taking a pill.  Even though a pill might help correct your hormones, it is more likely that overeating will be halted after your thinking about overeating changes, and then, put very simply, you will eat less because you believe you need less.  This simple truth may actually cause you to laugh and you will probably lose weight, but know it was your new thinking and habit of eating less that provided you these abilities.

No Marmola required.

What do you think about ads touting weight loss as effortless?  Have you ever changed your habits around food without changing your thoughts?  Share your experiences by leaving a comment!

Special Note: If you do suffer from an under-active thyroid, you should be examined by a health professional and you should consider eating a diet that emphasizes foods that are anti-inflammatory and kind to your liver and pancreas.  There is plenty of information online about this or you can email me directly at to learn more.

Image from Retro Rambling.